Country Manager – France – Online Poker
One of the leading lights in the world of online poker is taking proactive steps to expand its presence in key territories across Europe and is subsequently looking for a number of territory managers.
The successful candidate should have an encyclopedic knowledge of the poker industry as well as proven marketing ability within their chosen territory. Contacts with media agencies are of course a big plus and the ideal candidate will be able to hit the ground running and exploit these contacts from day one.
This role, based in France, will encompass all aspects of online/ offline promotion of this market leading poker site, as well as responsibility for the retention of players, particularly VIP’s. Candidates for this role therefore must come for a poker background and have superior knowledge of the Industry within the specific country market they would be working.
Job Responsibilities:
• Develop strategic plans for the development of acquisition marketing activities across relevant country market.
• Provide effective research audit of market potential, key barriers to entry, consumer insights, competitive reporting & other key marketing requirements.
• Budgetary responsibility for all local marketing activity.
• Liaise with product team on market ‘readiness’ including translation of website, assessment of payment processing options, etc.
• Develop, structure & lead commercial relationships with 3rd parties at the local level, in particular large media groups, to create promotional opportunities.
• Coordinate all activities, policies and procedures with other parts of the organisation including the legal, technology, creative, affiliate, PR & retention team.
• Undertake rigorous pre and post initiative analysis to provide campaign ROI, CPA and learning’s for future activity.
• Manage budgets for territory and oversee the local media agency where appropriate.
• Work closely with specialists within the offline marketing team including PR, Direct Marketing, and Events & Advertiser Funded.
• Programming to optimise the marketing mix.
Skills/Experience Required:
• Excellent analytical skills. Strong written & communication skills also a must.
• Must be results driven and able to able to develop and implement practical (& quick) decisions.
• Well-organised, ability to multi task and prioritise key projects. Flexibility to adapt to a rapidly changing business environment is key.
• Strong negotiation skills required with an eye for detail in the structure of all deals.
• Good all-round marketing skills and understanding/experience of European media markets.
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