Benelux Country Manager – Belgium
Our client, are a London based online gaming company which has experienced very fast growth over recent years.
Their site is now available in 7 languages and they have a large pan-European customer base. Thanks to that success they are now one of the top sports bookmakers, Casino and Poker operators in Europe and would like to further enforce their team by recruiting a Benelux Country Manager.
The Country Manager is reporting to the Chief Marketing Officer and will be responsible for the following activities:
• Developing the local network of marketing and media contacts
• Marketing and Brand Communication strategy
• Marketing activities
• Business proposals to potential partners and media
• Press activities
• Checking Customer communication
• Checking and helping with updates on the local site
• Market and competitor analysis
• Return On Investment reports
• Achieve Monthly objectives in acquisition and margin
You will ideally be based in Belgium and will work closely with the Content Manager for your country based in London, who will assist you for marketing tasks and with whom you will be keeping a constant dialogue about the correspondence of the site contents and customer communication with your marketing needs. You will need to spend time in London at regular intervals, but should not be in excess of 5 days per month.
Skills
Our client seek a proactive person, who understands the pros and cons of a truly entrepreneurial organisation, who has at least 3 years of experience from marketing, PR and staff management back ground and whom has an established network of contacts within the territory.
Flexibility and creativity, experience in crafting the right marketing wordings, are important skills as well as the capability to combine hands-on activities with a strategic perspective.
Knowledge about the Internet, its possibilities involving technical knowledge of common Internet tools and technologies (in particular in relation to online advertising) and how to take advantage of these, is crucial.
Real strong experience in media buying, especially online, is an absolute requirement. Knowledge of local affiliation platforms is a strong plus. Experience in producing creative briefs for advertising media (especially flash, gif banners and email ads) appreciated, as well as experience in working remotely. Some knowledge about the European gambling legal background, combined with knowledge about the local situation would also be a huge advantage.
You need to be fluent in French as well as Dutch or Flemish.
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