PR & Events Coordinator – Portugal
Everest Poker is seeking a dynamic and experienced public relations or marketing professional to assist in executing public relations campaigns and live events for the Portuguese market.
Summary of role:
The Public Relations & Events Coordinator will provide tactical implementation of local marketing strategy and operational support in the territory
Responsibilities Include:
* Event planning, organization & reporting
- Plan and execute events in market
- For each event, manage logistics, lead generation offline activities, print collateral, and onsite presence
- Manage player enquiries, participation and registration at events
- Manage all press enquiries for events, manage journalists attending events, manage local PR agency to achieve press coverage of events, approve press releases drafted by the agency (when appropriate)
- If market does not have a PR agency, manage press database, contact press for coverage of events, draft and/or translate press releases, organize press interviews
- Manage follow-up activities to live events to ensure branding, acquisition or retention goals are met
- Report back on results of events in a timely manor
- Identify opportunities to organize events in local market to attract new players or gain awareness
- Manage event budget
- Coordinate player enquiries before, during and after events with Customer Service Team
- Plan and coordinate operational tactics for events with Ops team
- Plan private tournaments, follow-ups and complete creative briefs for events if needed and coordinate approval by Country Manager
* Represent Everest Poker within poker community and at large in market
- Serve as Everest Poker spokesperson for press interviews
- Keep abreast of all local and international industry conferences and events
- Attend key industry conferences (as requested by Country Manager), engagements, events and tournaments in country
- Staff local and international tournaments as requested by Manager or Events team
- Manage the PR agency to ensure the brand is supported in local press and accurately reflected
- Develop and maintain relationships with key members of the poker community– poker clubs, local gaming industry influencers, poker media, potential business partners
* Public Relations activities
- Keep abreast of all competitor news as well as Everest Poker brand buzz on local forums, blogs and poker sites and report to country team
- Maintain communication with PR Manager to follow PR guidelines, for pan-European press release distribution and translation, and for other PR initiatives requested
- Support social media campaigns in market
- Manage localized strategy of sponsored player(s):
- Coordinate all initiatives and maintain a regular communication flow with Team Manager for all activities related to sponsored players
- Ensure branding is consistent
- Keep abreast of live tournament schedules
- Manage PR agency to ensure optimal press coverage of the player(s)
- Together with the Affiliate team, Country Manager and Team Manager, plan a strong online schedule for the player to reach NDP acquisition goals
- Monitor players’ social media activities (blog, Twitter, Facebook) according to contractual agreement
- Source speaking and PR opportunities for the player(s)
- Run regular reports on player’s performance
- Participate in contract negotiations & drafting
* Support Market Strategy and team
- Support Country Manager in elaboration of market strategies
- Following analysis of events, make recommendations for future campaigns/initiatives
- Assist Country Manager with research campaigns (where appropriate)
- Provide translation support to translation team
- Ensure continued communication flow with Affiliate and Customer service teams
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