PR & Events Coordinator – Portugal

Everest Poker is seeking a dynamic and experienced public relations or marketing professional to assist in executing public relations campaigns and live events for the Portuguese market.

Summary of role:

The Public Relations & Events Coordinator will provide tactical implementation of local marketing strategy and operational support in the territory

Responsibilities Include:

* Event planning, organization & reporting

Plan and execute events in market
For each event, manage logistics, lead generation offline activities, print collateral, and onsite presence
Manage player enquiries, participation and registration at events
Manage all press enquiries for events, manage journalists attending events, manage local PR agency to achieve press coverage of events, approve press releases drafted by the agency (when appropriate)
If market does not have a PR agency, manage press database, contact press for coverage of events, draft and/or translate press releases, organize press interviews
Manage follow-up activities to live events to ensure branding, acquisition or retention goals are met
Report back on results of events in a timely manor
Identify opportunities to organize events in local market to attract new players or gain awareness
Manage event budget
Coordinate player enquiries before, during and after events with Customer Service Team
Plan and coordinate operational tactics for events with Ops team
Plan private tournaments, follow-ups and complete creative briefs for events if needed and coordinate approval by Country Manager

* Represent Everest Poker within poker community and at large in market

Serve as Everest Poker spokesperson for press interviews
Keep abreast of all local and international industry conferences and events
Attend key industry conferences (as requested by Country Manager), engagements, events and tournaments in country
Staff local and international tournaments as requested by Manager or Events team
Manage the PR agency to ensure the brand is supported in local press and accurately reflected
Develop and maintain relationships with key members of the poker community– poker clubs, local gaming industry influencers, poker media, potential business partners

* Public Relations activities

Keep abreast of all competitor news as well as Everest Poker brand buzz on local forums, blogs and poker sites and report to country team
Maintain communication with PR Manager to follow PR guidelines, for pan-European press release distribution and translation, and for other PR initiatives requested
Support social media campaigns in market
Manage localized strategy of sponsored player(s):

Coordinate all initiatives and maintain a regular communication flow with Team Manager for all activities related to sponsored players
Ensure branding is consistent
Keep abreast of live tournament schedules
Manage PR agency to ensure optimal press coverage of the player(s)
Together with the Affiliate team, Country Manager and Team Manager, plan a strong online schedule for the player to reach NDP acquisition goals
Monitor players’ social media activities (blog, Twitter, Facebook) according to contractual agreement
Source speaking and PR opportunities for the player(s)
Run regular reports on player’s performance
Participate in contract negotiations & drafting

* Support Market Strategy and team

Support Country Manager in elaboration of market strategies
Following analysis of events, make recommendations for future campaigns/initiatives
Assist Country Manager with research campaigns (where appropriate)
Provide translation support to translation team
Ensure continued communication flow with Affiliate and Customer service teams