SEO Marketing Manager – London
Description
Our client, are a London based online gaming company which has experienced very fast growth over recent years.
Their site is now available in 7 languages and they have a large pan-European customer base. Thanks to that success they are now one of the top sports bookmakers, Casino and Poker operators in Europe and would like to further enforce their acquisition team by recruiting a SEO Marketing Manager.
As the SEO Marketing Manager you will be responsible for;
- Analysing website architecture, content and producing optimization reports
- Developing keywords, optimized meta-tag, title/page description and copy
- Issuing specification requests on site structure and all necessary SEO related coding
- Testing and optimising ad copy & landing page design per visitor behavioral data
- Conducting analysis of performance data and identifying improvement
- Conducting competitive research and developing SEO web-centric campaign strategy
- Creating directory & paid inclusion submissions
- Identifying, requesting and building appropriate link development opportunities
- Implementing and managing website hosting/analytical reports and content updates
- Researching and keeping up with best practice SEO and online marketing methods
- Analysing ROI on Search Engine Marketing, natural and non natural
Skills & Experience:
- Bachelors degree in Computer Science, Marketing, or related discipline is desired
- Minimum two years work experience requiring similar skills
- Knowledge of search engine algorithms and online marketing trends
- Hands-on web programming experience
- Working knowledge of SEO ranking, traffic and analysis software
- Experience with dynamic website development in a database environment
- Working knowledge of HTML, JavaScript, CSS Cold Fusion, Java, and Perl
- Familiar with ASP, PHP, JSP, .NET, and various server types (Apache, Java, IIS, etc.)
- Strong Excel skills, PowerPoint & Outlook
- Stats background and practical marketing interest
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