Casino and Poker Acquisition Marketing Manager – UK
Our client a leading player in the iGaming industry is seeking a Casino and Poker Acquisition marketing Manager to joint their successful B2B division. You will be responsible for overseeing all Casino and Poker acquisition activities across UK and Europe.
Goals:
- Implementation and measurement/tracking of casino and poker marketing strategy – to ensure effective ROI in terms of First Time Depositors (new member acquisition) and retention of existing members
- Optimise online acquisition activities to drive high volume, high quality players to licensee casino and poker sites
- Business integration of sponsorship activity
- Development of online content and casino and poker-related communities
- Maximisation of brand exposure and recognition via effective management of media contacts, agencies and rights owners
- Delivery of a significant increase in brand awareness – e.g. measured via aided and unaided awareness surveys
- Disciplined management & maximisation of budget – no overspends
Responsibilities:
- Responsibility for all casino and poker acquisition in UK and Europe including SEO, SEM, media buying, affiliation and acquisition of new B2B sponsorship deals
- Oversee all casino and poker Marketing Channels: online (SEO, SEM, PPC, Affiliates) and offline (including TV, radio, billboards, print)
- Deliver and execute online and offline marketing campaigns through collaborative work with all divisional marketing teams
- Responsibility for bringing forward proposals, negotiating contracts and bringing deals to closure, managing ongoing contracts, representing the company at casino and poker events and maximising all sponsorship arrangements.
- Role includes developing the strategic use of casino and poker to build the brand in UK and Europe and drive partnerships lifetime and value.
Technical Skills:
- Detailed knowledge of casino and poker marketing/ sponsorship marketplace
- Thorough understanding of online marketing within the casino and poker betting space
- Knowledge and previous involvement with PR and media
- At least 4 years’ experience of casino and poker marketing management
- Proven sponsorship experience & achievements
- Strong interactive and business networking skills, esp. with media and agencies
- Proven competence in Project Management
- High level of computer literacy and analytical skills
Qualifications:
- Ability to transform the approved strategy into tactical country and local market plans – maximising all opportunities to the company’s best advantage
- Flexibility to adapt – e.g. running innovative casino and poker programmes, competitions and promotional activities to suit very different markets and budgets
- Detail conscious, with the ability to deliver excellent results against challenging time deadlines.
- Entrepreneurial attitude – creative & innovative, not constrained by negative thinking
- Excellent communication and presentation skills – both written and verbal
- Strong interpersonal skills & leadership – ability to influence & inspire others and to work effectively in a diverse team as part of a dynamic business
Experience:
- Proven experience in multichannel marketing of casino and poker products
- PR & media management experience
- Gaming experience- essential
- Proven experience working in UK and Europe- Essential
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