Casino and Poker Acquisition Marketing Manager – UK

Our client a leading player in the iGaming industry is seeking a Casino and Poker Acquisition marketing Manager to joint their successful B2B division. You will be responsible for overseeing all Casino and Poker acquisition activities across UK and Europe.

Goals:

Implementation and measurement/tracking of casino and poker marketing strategy – to ensure effective ROI in terms of First Time Depositors (new member acquisition) and retention of existing members
Optimise online acquisition activities to drive high volume, high quality players to licensee casino and poker sites
Business integration of sponsorship activity
Development of online content and casino and poker-related communities
Maximisation of brand exposure and recognition via effective management of media contacts, agencies and rights owners
Delivery of a significant increase in brand awareness – e.g. measured via aided and unaided awareness surveys
Disciplined management & maximisation of budget – no overspends

Responsibilities:

Responsibility for all casino and poker acquisition in UK and Europe including SEO, SEM, media buying, affiliation and acquisition of new B2B sponsorship deals
Oversee all casino and poker Marketing Channels: online (SEO, SEM, PPC, Affiliates) and offline (including TV, radio, billboards, print)
Deliver and execute online and offline marketing campaigns through collaborative work with all divisional marketing teams
Responsibility for bringing forward proposals, negotiating contracts and bringing deals to closure, managing ongoing contracts, representing the company at casino and poker events and maximising all sponsorship arrangements.
Role includes developing the strategic use of casino and poker to build the brand in UK and Europe and drive partnerships lifetime and value.

Technical Skills:

Detailed knowledge of casino and poker marketing/ sponsorship marketplace
Thorough understanding of online marketing within the casino and poker betting space
Knowledge and previous involvement with PR and media
At least 4 years’ experience of casino and poker marketing management
Proven sponsorship experience & achievements
Strong interactive and business networking skills, esp. with media and agencies
Proven competence in Project Management
High level of computer literacy and analytical skills

Qualifications:

Ability to transform the approved strategy into tactical country and local market plans – maximising all opportunities to the company’s best advantage
Flexibility to adapt – e.g. running innovative casino and poker programmes, competitions and promotional activities to suit very different markets and budgets
Detail conscious, with the ability to deliver excellent results against challenging time deadlines.
Entrepreneurial attitude – creative & innovative, not constrained by negative thinking
Excellent communication and presentation skills – both written and verbal
Strong interpersonal skills & leadership – ability to influence & inspire others and to work effectively in a diverse team as part of a dynamic business

Experience: