Field Marketing Manager – Online Gaming – Malta
Job purpose summary
Responsible for the field marketing organization, and for securing an effective strategy and execution of local marketing, sales and CRM activities.
Key Responsibilities
• Drive, motivate, and coach Field Marketing teams
• Ensure correct strategy, priority and quality in local marketing and sales activities.
• Ensure effective communication and close relationship between the Field Marketing teams and the Central Teams on Malta
• Ensure effective work routines within the Field Marketing organization. Lead and coordinate the implementation to new routines and processes
• Responsible for the global media budget and its allocation among the markets. Take part in the overall budget planning for the company
• Responsible for approval of media plans. Works closely with Field Marketing teams in regards to media planning
Responsibilities also include:
• Follow up and monitor local marketing and sales activities including web sites.
• Monitor the media effectiveness together with Field Marketing teams in order to optimize the placements
• Monitor the campaign effectiveness together with Field Marketing teams in order to optimize campaigns.
• Monitor financial performance and customer activity levels in each market
• Manage selected strategic projects (on case by case basis)
• Coordinating contacts with media agency
Key Functional Interfaces (within and outside own function/department)
• Chief Marketing Officer
• CEO
• Field Marketing Supervisor
• Field Marketing Teams
• Product Managers
• Graphic Arts and Web Group
Job Skills Required
• Have a solid understanding of online wagering
• Able to communicate and cooperate effectively with all internal and external resources
• Ideally be a graduate calibre with specific direct marketing qualifications
• Excellent spoken / written communication skills
Preferred Qualifications Needed
• IDM Diploma or equal
• 5+ years specific management and e-commerce experience in a customer direct marketing role, including responsibility for customer acquisition and retention
• 2+ years staff management experience, in similar commercial environments
• Direct experience in E-gaming is preferred but not essential
Personality
• Mature leader, who acts on facts but is empathetic to people issues
• Self-driven, results-oriented with a positive outlook and a clear focus on high quality.
• A natural forward planner who critically assesses own performance.
• Mature, credible, and comfortable in dealing with different company executives.
• Reliable, tolerant, and determined.
• Empathic communicator, able to see things from the other person’s point of view.
• Well presented and businesslike.
• Sufficiently mobile and flexible to travel when necessary.
• Keen for new experience, responsibility and accountability.
• Able to get on with others and be a team-player.
Other requirements
• Able to work extended hours on occasions when required.
• Must have clean police conduct
• Must be adept in use of Internet, email and Microsoft applications particularly Excel and Word and any other related software related to the Sports Book Industry.
• Drives, motivates, and coaches Field Marketing teams
• Ensures correct strategy and priority in local marketing and sales activities.
• Ensures effective communication and close relationship between the Field Marketing teams and the Central Teams on Malta
• Ensures effective work routines within the Field Marketing organization.
• Ensures effective allocation of the global media budget.
• Exhibits professionalism, leadership and maturity.
• Proven track record of managing projects
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