Online Marketing Manager – Paid Search – Online Poker – UK
Job Purpose
To take responsibility for the internal control of paid search marketing campaigns on a global basis. Positioned within a team of online experts, this position will also benefit from a wider exposure to online marketing techniques and channels.
Key Responsibilities
• Managing paid search campaigns across multiple engines, multiple brands and multiple geographies to ensure the company’s specific goals are met.
• Gathering actionable data from various sources to ensure consistent and continual optimisation of the campaigns.
• Generation and dissemination of management reporting to ensure that the wider team is aware of campaign performance trends.
• Close liaison with Natural search specialists to ensure that our clients are appropriately maximising their total opportunity from Search.
• Taking a lead in our client’s on-going process of establishing and subsequently implementing across the business what they consider to be best practice across a wide number of areas of paid search marketing.
• Manage the direct relationship with search engine providers to stay constantly up to date in upcoming changes and trends.
Skills and Capabilities – Essential
• Must be passionate about Search Marketing
• Must have a technical and analytical mindset
• Minimum 2 years experience in an online marketing background – with direct experience of managing large scale paid search campaigns.
• Excellent communication skills
• Must be fluent in English.
• Must have a relevant University Degree or equivalent experience
• Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to our client’s business success
• Managing Complexity: Is able to work effectively in a highly complex, diverse, changing environment.
• Adapts well to and is energized by change whilst maintaining focus on key business goals and personal objectives.
• Goal setting / short term planning: Achieves results by setting goals using quality planning, analysis and decision making. Adapts and copes successfully with changing circumstances.
• Innovation: Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices / products / technologies to provide business opportunities and results.
Desirable
• Should also demonstrate understanding of the principles of optimisation for natural search
• Fluent in a second language
• Google Adwords professional qualification – part or fully qualified would be a distinct advantage
Behavioural Competencies
• Communicates Effectively
• Results Focused
• Job Knowledge
• Customer Focus
• Innovation
• Decision Making
• Working with Others
• Commitment & Resilience
• Flexibility & Adaptability
• Leadership
• Quality Focused
• Planning & Organising
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