Director Online Marketing – Isle of Man
Job Purpose
An experienced online marketing professional with at least 3 years’ senior management experience, being responsible for the key areas of online marketing within PokerStars. Consolidating the different regional approaches, the Director of Online Marketing develops together with his/her team the global online marketing strategy, ensures the implementation and evaluates the outcomes of set activities on a global and local basis.
Key Responsibilities
Working with the Marketing Director to set the strategy for the Online Marketing team (on a global basis) and the goals within each online media channel
Implement online marketing activities (by language and region)
Be the main driver for the following areas (on a global basis, having the different regional managers to implement it):
Search Engine Optimization (SEO) incl.
Incl. Natural Link development
Search Engine Marketing (SEM) incl.
Incl. Pay per click campaigns (PPC)
Traffic analysis and user behaviour tracking
Social Media Marketing
URL Management
Developing “state of the art” online marketing tools and advertising materials
Ensure the automation of existing in-house processes
Ensure pre and post initiative analysis to provide campaign ROI, CPA and learnings for future activity.
Work closely with specialists within the other marketing teams including PR/Brand/Advertising to optimise the online strategy
Lead and manage a team of internal online marketers including goal and task setting, regular reviews and appraisals, as well as managing out of house resources and agency relationships
Manage budgets for the business unit
Essential Skills and Capabilities
A proven success in Online Marketing
Project management experience
People management experience (leadership and line management skills required)
Knowing “state of the art” online marketing tools (incl. SEO, Web 2.0, …)
Being a leader able to build something up from the scratch
Excellent analytical skills
Results driven and able to develop and implement practical (and quick) decisions
Well-organised, ability to multi task and prioritise key projects
Flexibility to adapt to a rapidly changing business environment is key
Good all-round marketing skills and understanding and experience of a broad range of marketing tools
Ability to function as a self-starter with an emphasis on getting things done
A driver not being driven
Desirable
Knowledge of the industry and the product
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