Online Marketing Manager (Paid Search) – Isle of Man or London
Job Purpose
To take responsibility for the internal control of paid search marketing campaigns on a global basis. Positioned within a team of online experts, this position will also benefit from a wider exposure to online marketing techniques and channels.
Key Responsibilities
Managing paid search campaigns across multiple engines, multiple brands and multiple geographies to ensure the company’s specific goals are met.
Gathering actionable data from various sources to ensure consistent and continual optimisation of the campaigns.
Generation and dissemination of management reporting to ensure that the wider team is aware of campaign performance trends.
Close liaison with Natural search specialists to ensure that were appropriate we are maximising our total opportunity from Search.
Taking a lead in our on-going process of establishing and subsequently implementing across the business what we consider to be best practice across a wide number of areas of paid search marketing.
Manage the direct relationship with search engine providers to stay constantly up2date in upcoming changes and trends.
Skills and Capabilities
Essential
Must be passionate about Search Marketing
Must have a technical and analytical mindset
Minimum 2 years experience in an online marketing background – with direct experience of managing large scale paid search campaigns.
Excellent communication skills
Must be fluent in English.
Must have a relevant University Degree or equivalent experience
Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to our business success
Managing Complexity: Is able to work effectively in a highly complex, diverse, changing environment.
Adapts well to and is energized by change whilst maintaining focus on key business goals and personal objectives.
Goal setting / short term planning: Achieves results by setting goals using quality planning, analysis and decision making. Adapts and copes successfully with changing circumstances.
Innovation: Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices / products / technologies to provide business opportunities and results.
Desirable
Should also demonstrate understanding of the principles of optimisation for natural search
Fluent in a second language
Google Adwords professional qualification – part or fully qualified would be a distinct advantage
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