Regional Customer Relationship Marketing Manager – Poker – UK
Job Purpose
The Regional CRM Manager will have ownership over CRM activity, budget, and results within the allocated region(s).
Key Responsibilities
• Deliver target ROI and Operational Excellence in the execution of programs and continuously improve and innovate around “the way we do CRM” through strategic leadership, roll-out of new functionalities, improvement of our client’s metrics system, etc. within the region
• Pro-actively plan and execute promotions to convert, retain, re-activate and reward players within the region.
• Monitor and report on CRM KPIs and budget for their region, reacting to trends that become apparent. Perform analysis of completed local promotions and share learnings with the rest of the CRM team and local marketing.
• Customer Segment ownership for customers of the region and representation of these customers in our strategy and product development cycles
• Effectively synthesize & communicate plans and progress for Senior Management
• Build strong relationships with internal cross functional teams and peers
• Build a close working relationship with regional marketing to ensure on and off client activity is synchronised for maximum effectiveness.
• Architecture, oversee, manage and implement everything CRM in the region
Skills and Capabilities -Essential
• Highly analytical / quantitative, data based problem solving and optimization, especially segmentation.
• Comprehensive knowledge and understanding of online poker and the online poker industry.
• Proven ability to take ownership of all aspects of a project from conception to completion.
• Drive: self-starter / doesn’t take ‘no’ for an answer / can work through organisational obstacles
• Collaborative team player, can work cross-functionally to bring teams along
• Familiarity with MS Office products with at least intermediate Excel skills.
• A good understanding of Customer Relationship Management
Desirable
• Basic knowledge of HTML.
• Any second language, but especially Spanish, Portuguese, German, Russian.
• Ability to work well under tight deadlines and multi-task.
• Comfortable around both business and technology related topics
• Able to communicate effectively both in fine detail and executive-level summaries.
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