Senior Manager of Regional CRM – London

Purpose of the position:
The Regional CRM manager will lead all CRM activities related to Regional marketing. Managing a senior team of Regional CRM Manager they will be responsible for all CRM activities in their region, both operationally and accountability. This will include analysis, communication planning and joint efforts with regional marketing. In addition, the successful manager will also take control of one of the marketing regions, acting as a regional CRM manager for that region.

Key Responsibilities:

Manage a team of Regional CRM managers; Ensure compliance to processes and timely reporting
Ensure constant flow of information among regional CRM and between CRM and the regional marketing team.
Maintain a regional CRM activity catalogue, liaising with global teams to ensure information exchange and brainstorming.
Responsible for all CRM activities in a region, operationally and accountability wise.
Plan, design, execute and analyse pro actively all conversion, retention and VIP operations in their region, working closely with the country managers and regional director.
Optimize and monitor conversion and retention program
Proactively create, innovate existing and implement ongoing and ad hoc promotions in their region.
Ensure acquisition campaigns are followed by CRM activities to maximize potential of acquired players. Ensure consistency within player communication.
Provide ongoing analysis of region’s player base; report and act according to findings.
Share metrical responsibility of CRM costs in regions and ensure constant reporting on ROIs.
Ensure flow of information between the region and global CRM regarding activities performed locally and globally.

Skills and Capabilities

Highly analytical / quantitative, data based problem solving and optimization, especially segmentation.
CRM experience in an online environment.
Proven people management experience.
Comprehensive knowledge and understanding of online poker and the online poker industry.
Proven ability to take ownership of all aspects of a project from conception to completion.
Drive: self-starter / doesn’t take ‘no’ for an answer / can work through organisational obstacles
Collaborative team player, can work cross-functionally to bring teams along
Familiarity with MS Office products with at least intermediate Excel skills.
A good understanding of Customer Relationship Management